In this project we analyze how Barcelona decide to put Unicef as sponsor in the shirt.
F.C. Barcelona&UNICEF
Football club Barcelona also known as Barcelona and familiarly as Barca, is a football club based in Barcelona, Catalonia, Spain. The team was founded in 1899 by a group of Swiss, English and Spanish men led by Joan Gamper. The club has become a Catalan institution, hence the moto ʺMes que un club.ʺ Through the history of Barcelona except that is a great team, and it had done some great things for me. Since its founding Barcelona had never worn corporate advertisements. On 14 July 2006 the club announced a five year agreement with UNICEF, which includes having the UNICEF logo on their shirts. The agreement has the club donate 1.5 million per year to UNICEF via the F.C Barcelona foundation and rejecting significant money offers to be the first shirt sponsor of the football team. (Wikipedia)
As we can see Barcelona had reached in this decision for the following reasons. Firstly this football club through the decades had built an empire with a lot of money. The president that has passed through the years was very genius men to keep this football club without a shirt sponsorship. Secondly in Spain all the stadiums when they have games they are filled to capacity because the fans they do not care if they play football with the last team or with the second team of Spain. So through the games the income through the tickets is very high. This is a different philosophy of fans because here in Greece when a football club likes Olympiakos playing with Panathinaikos the stadium is filled to capacity so the income is very high. But when Olympiakos playing football with Panaxaiki the stadium is empty from fans and income from the tickets is lower than other times. So Barcelona through tickets every Saturday or Sunday the income is very high. Thirdly, except from the shirt sponsor Barcelona has another sponsor that we can see in every billboard of the stadium. The sponsor is NIKE and the income probably is very high every year. Finally when we see some players that they are playing in some advertisements and they used the shirt of their team the football club earn some money itself.
Before the UNICEF why they did not put a shirt sponsor? I believe for the following reasons. Firstly I believe it is not good for a team to have shirt sponsor because if the president of one team choose to put a lot of shirt sponsors a few years later we will not see the colour of the shirt. Here in Greece as we can see the football clubs decide to put five or six shirt sponsors because the football clubs have so many economical problems but the fans can not see the colour of the shirt but only sponsors. Secondly the president of Barcelona except that is a president is also a fun of his team and he does not need the money of other sponsors because it is a very rich man and so far for the needs of Barcelona he wants either to put money of his pocket or to take loans from the banks. Finally I believe that they decided to do this move so that the fans and the press can say that Barcelona is a team that take care the people that live in undeveloped countries and does not money for other sponsors.
Finally I agree with the way of doing donations through some economical agreement because if we do not have these agreements the people that will live in undeveloped countries they need medical, foods, clothes and other things. In the future I believe and other football clubs will do agreements for the good of people and not always the sponsors give money to football teams.
Works Cited
• http://en.wikipedia.org/wiki/FC_Barcelona
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